Volleying through the Eastern Landspace

IT'S been 16 years since Riniki Bhuyan Sharma launched News Live, a pathbreaking enterprise that was essential to not just the growing industrial landscape of Oxom but the cultural, political and linguistic assertion of a region long neglected. The fairly lone walk that involved building sustainable institutions and industrial units that could fulfil the needs and aspirations of her people, also meant equipping herself with the requisite qualifications, beginning with a degree in Law from Guwahati’s prestigious Government Law College. The doctrine she etched for herself on every milestone she passed would be simple: “On the road you take, be deaf and never look back.”

A tennis player who had represented her state at the national level, she had learnt early in life that it was only pure determination and unshakeable grit that could bring home the trophy. It was in 2008 that News Live was launched, in a market that was uncertain in terms of revenue and earnings, but reassured by an audience that would watch, listen and critique. The content would be all-encompassing, from politics to performing arts, from agriculture to literature. The aim was simple: to reach out to the masses and create a platform that could amplify the voices of those who were not till then heard the way they should have been.

THE sincerity of purpose was to pay off, with News Live gradually sprouting its branches, to eventually form a canopy of three independent television channels, to which were added an Oxomiya daily newspaper, a monthly Oxomiya magazine and an online news channel. The conglomerate makes up the media wing of Pride East Entertainments Pvt Ltd, of which Riniki Bhuyan Sharma is Chairperson and Managing Director.

There would a ring to PEEPL that people would resonate with. As the years passed, it would put out a helping hand to those who needed it most. Sneha Bandhan would be built for orphans, while Udayachal would reach out to the elderly and specially-abled children. There would be new journeys, into territories that were till then uncharted for the group, including the acquisition of two tea estates, and the building of Vaani Greens, a luxury resort in Kaziranga. The milestones are still being etched. And this is Riniki Bhuyan Sharma’s journey so far…

In Quotes

A Clip in Time

THERE is a quote that caught the eye of the press nationally on the day Himanta Biswa Sharma took oath as the 17th chief minister of Assam. Riniki Bhuyan Sharma was a proud wife. She said, “It was back in college that I had asked him ‘What I’d tell my parents when they’d ask who I was marrying…” And he calmly said, ‘Tell them you are marrying the future chief minister of Oxom.’ They were married in 2001. Twenty-three years later, the Chairperson cum Managing Director of Pride East Entertainments Pvt Ltd is the proud wife of the Chief Minister of the State and mother to two children, Sukanya, who now helps her with her businesses and son Nandil Biswa Sharma, an alumnus of the National Law School of India University (NLSIU), Bengaluru. The trajectory has been as illustrious as it has been challenging-that of becoming a trailblazing businessperson, a wife and homemaker, and a doting mother, all rolled into one.

Notes from the Sider Bench

IN a journey arduous but fun, dotted by the occasional surprise but enlightening, there are those moments when one pauses to think, the mind wandering into spaces known and unknown, analysing what seems against the shades of what is... When one gets to sit by the net, towel in hand, calmed by a sip of cold water... It's in some of those moments that the big picture comes into being, and the mind dutifully begins to sketch...

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Subho Bijoya

Empowering Women is a Responsibility

The Art of Acing it...

The idea has been to work quietly, with a team, strategising and delivering on set goals and, more important, a commitment to give to this land the best that one can. The commitment has been to reach out and help build a conversation, to build a narrative that says we can, and that we will. The results of that endeavour have stretched from the essential to the amazing, from setting up a committed media house to choreographing beauty pageants, from building premier educational institutions to bejeweling Oxoms tourism crown...

We Grow, We Grow Together

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Press Kit

Pride East Entertainments Pvt Ltd and its growing businesses draw their strength from their viewers, patrons, critics and well-wishers. A healthy flow of information between us and everyone who has reposed his or her trust in us pivots on the media and the access it has to us. This section is designed to facilitate that flow...