Ramdhenu, the first exclusive musical lifestyle and satellite TV channel of north-east India was launched on 1st Oct 2011 by Pride East Entertainment Pvt. Ltd., as its third venture after News Live and Rang. It positions to cater music and infotainment while enhancing on promoting the known and also the lesser known folk music and culture of north-east region along its ethnic lifestyle to the main stream across the nation.

Ramdhenu, from its inception launched many programmes that cover the cultural diversities of north-east India and have catered viewership by providing unique taste of watching different programs through its stylish presentation when it comes to travelogue, fashion, trends, fusion music, reality shows, serials, talk shows, films and mostly desired back to back music slots on new releases, as well as golden melodies of Assamese music.