‘Rang’ is the first general entertainment satellite channel in Assam as well as entire Northeastern region. The colourful journey of bringing colours to the lives of the people began in 2009 under the leadership of Riniki Bhuyan Sharma. With its serials depicting the social tapestry of Assam, Rang has emerged as the most endearing entertainment channel among the people of the state. The serials attempt to touch every aspect of Assamese society—ranging from the simplicity of rural life to the ordeal of women amid complexities in the city life. From Anuradha to Damini, Rang has been emphasising on presenting the women-centric stories through all the serials produced by the channel.

The magnificent journey of Rang is not only confined to serials and the channel has successfully aired reality shows like ‘Jhankar’,’Parody Plus’ ‘Tumi Aaru Moi’, and ‘Bohagote Pati Jao Biya,’ a show on folk culture of the state. ‘Schoolwiz’, ‘Musical Cows’, ‘Pakghar’, ‘Ghorot Kon Aase’, ‘Bandhabi’ are some of the popular and exceptional shows of the leading entertainment satellite channel.