Conceptualized as part of Pride East Entertainment Pvt. Ltd’s Corporate Social Activity (CSR) activity, ‘The Golden Threads of Assam’ is an effort to take Muga – Assam’s pristine golden silk – to a bigger and global world. ‘The Golden Threads of Assam’ was officially launched on October 19, 2016, with the objective of not only promoting Muga but also saving it from the onslaught of global climatic changes, other external factors as well as from promoters of artificial silk.  Golden Threads is committed to working towards helping weavers and rearers so to ensure that Muga maintains its unique and special identity and carves a niche for itself in the International fashion circuit.